How Food Traceability can Empower Agricultural Supply Chain with Technology

By Vijay J. | 22 May 2020



Attributing to various regulations, importance of food quality and safety, and agro-terrorism threats, ensuring complete food traceability in the agricultural supply chain has emerged as a significant factor in the agribusiness industry in recent times. There has also been a substantial rise in the use of technology in farm management tools to keep track of various activities involved in the supply chain and to assist farmers in managing their farms to improve productivity while offering farm-to-fork traceability. This article sheds light on the role of farm management technology in digital transformation of agribusinesses and simplifying traceability of food products throughout the agricultural supply chain.

With the rise of Agriculture 4.0, the farming industry has made a significant shift towards digitalization, and most of the supply chain management strategies are being modified to suit the changing needs of the modern consumer. However, digital transformation of the agricultural supply chain is not the only change that the industry has witnessed. The recent trends that highlight the importance of food traceability and tech-based farm management systems have also had a significant impact on how supply chain operations were carried out traditionally in the industry.

More than 93% of buyers in the consumer goods industry find it extremely important to get vital information about a food product, such as its ingredients and how it is made, before they make a purchase, according to a food transparency survey conducted by Label Insight and the Food Marketing Institute (FMI). It also shows that there was a dramatic increase in the number of consumers that switched from their regular food brands to the ones that offered end-to-end traceability of their products.

This indicates that the food safety concerns are not only growing among consumers, but it is also becoming a matter of concern for various stakeholders across the entire agricultural supply chain. FarmERP’s farm management enables agribusinesses to leverage the perfect blend of technology and supply chain management to ensure the digitalization of their operations while offering farm-to-fork traceability of their agri-products.


Improve Quality and Brand Credibility by Offering Seed-to-Shelf Traceability

One of the biggest challenges for agribusinesses today, is ensuring end-to-end traceability of agricultural goods throughout the different stages of a traditionally managed supply chain. What happens to the crops once they leave the farm is a mystery to farmers while consumers hardly have any idea about how ‘organic’ a product really is.

It has become an ultimately essential business parameter of digital farming to provide consumers with a digitally traceable, end-to-end journey of a product right from when it is a seed in the farm to a packaged product. Unique identifiers, such as QR codes, need to be linked to the product in order to provide customers with detailed information about agricultural practices followed and other processes performed during the production, along with safety checks the product goes through.

FarmERP’s high-tech farm management system dramatically simplifies this task for agribusinesses across the agricultural supply chain, as its traceability module automates this entire process for them. It enables all stakeholders to bypass the problems associated with traditional supply chains, as FarmERP facilitates them to digital with their supply chain operations and ensure the complete traceability of their products. This way, they can maintain brand credibility and offer food products that are only rich in quality, which can ultimately help them improve their consumer loyalty.


Embrace Transparency and Sustainability with Digitally Managed Supply Chains

In recent years, there have been rising concerns regarding food traceability as well as the environmental damage, depleting resources, increasing carbon footprint and water wastage in the agribusiness industry. Consumers are taking more interest in knowing the carbon footprint of agriculture activities, and are making buying decisions that are in favor of businesses that ensure complete sustainability across their supply chain.

The introduction of carbon footprint management, quality management, agricultural waste management and green supply chain network design has played a key role in driving agribusinesses to carry out sustainable farming practices. This calls for the need to make improvements in production methods to minimise harmful effects on the environment by realigning strategies has been crucial in building sustainability in agribusiness.

Taking this into account, FarmERP’s farm management platform encourages and assists organizations to establish climate-resilient agricultural production cycles that focus on reducing greenhouse gas emissions, making efficient use of resources, and improving waste management systems.

FarmERP’s farm management system feeds agribusinesses with intelligent farm analytics to mitigate their carbon footprint and optimize the consumption of natural resources. It is extremely important for agribusinesses to ensure that all their operations are less harmful to the environment, and FarmERP’s technology empowers them to manage sustainable supply chains digitally.


Promising Future of Supply Chain Traceability with Advanced Technologies

The use of farm management systems integrated with next-generation technologies such as artificial intelligence, machine learning, and blockchain is constantly increasing in the agriculture industry. The effective utilization of artificial intelligence is crucial in determining the harvest date by taking into account the quality of soil as well as environmental factors. These estimates help agribusinesses to make sure that the crop produce is sufficient to meet consumer demand.

Blockchain plays a key role in the traceability of an agri-product throughout its lifecycle. Additionally, it also assists in streamlining the agribusiness workflows thereby cutting costs from supply chain infrastructure. Using these technologies with FarmERP’s farm management system could be beneficial to agribusinesses not only for ensuring end-to-end traceability of their products but also for enhancing the efficiency of farming activities and thereby improving the results of business operations.


Traceability: Go Beyond Ingredients to Boost Consumer Experience

Traceability plays a key role in identifying unsafe products or farming activities before the products hit the market. Management of food quality and freshness can be ensured throughout the agricultural supply chain digitally by integrating important data and converting it into actionable insights.

FarmERP is one of the most trusted agriculture management platforms, that is helping agribusinesses to enhance their product traceability and make their supply chains resilient with technology. FarmERP’s farm management system not only helps in ensuring public health but also maintains the credibility of the product by only providing products that comply with all health and safety standards , thereby making their business processes more efficient and boosting profitability.